2023

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Presentation template
Printed Impact Reports
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Bentley AEON & Lexus 2040 The Soul of Future Premium

Intelligent Mobility builds on the rich history of vehicle design at the RCA, contextualizing it within emerging social, cultural, and technical changes. RCA’s Intelligent Mobility Design MA students were tasked with creating designs for both Bentley and Lexus, focusing on cross-generational ownership and sustainable longevity. The findings and research were showcased through a series of presentations and impact reports, developed in collaboration with Dr. Chris Thorpe.